Blog
Why Clean Identity Infrastructure Wins in Healthcare Media
In healthcare marketing, compliance is typically seen as a constraint — but privacy regulations and data governance are obstacles only if you treat them that way.
How Deterministic Identity Unlocks True Efficiency in Media
The CPC vs. CPM debate misses the point — in healthcare media, identity precision is what actually drives performance.
From Identity to Intent: Making NPI Data Actionable in the AI-Driven Media Era
Healthcare marketers debate CPC vs. CPM, but pricing models aren't what drives performance — identity precision is.
Why Fragmented Identity Is the Hidden Tax on Healthcare Media
Healthcare media rarely underperforms due to creative or budget — the real culprit is fragmented identity across vendors, platforms, and methodologies.
Case Studies
Pharma DTC Case Study
An advanced melanoma treatment for newly diagnosed patients selected Perform Media to increase DTC engagement and awareness
Pharma HCP Case Study
A global biopharmaceutical company with a targeted treatment for blood cancers tapped Perform Media to increase HCP adoption
Auto Case Study
An auto advertiser saw cost increase over the past 2 years for their SEM campaign so Perform Media was tapped to reach a unique highly engaged audience and lower CPAs
health Case Study
A leading health and wellness brand partnered with Perform Media to efficiently reach high-intent consumers for its supplement line. Through contextual optimization, Perform Media delivered stronger engagement, reduced CPA, and increased ROAS; proving performance and efficiency can scale together.
Finance Case Study
A free consumer information website offering financial services came to Perform Media to increase their website leads. Perform Media drove increases in leads while keeping ROAS at or above goal through integrated site action tracking and identification of high-performing traffic
