Blog
The Rise of Direct-to-Patient Pharma
When it comes to healthcare, we can define consumerism as patients exercising a new level of engagement in their own healthcare decisions.
AI & Performance Advertising
Artificial intelligence is transforming search, and performance advertisers are already feeling the effects in real, measurable ways.
Case Studies
Pharma DTC Case Study
An advanced melanoma treatment for newly diagnosed patients selected Perform Media to increase DTC engagement and awareness
Pharma HCP Case Study
A global biopharmaceutical company with a targeted treatment for blood cancers tapped Perform Media to increase HCP adoption
Auto Case Study
An auto advertiser saw cost increase over the past 2 years for their SEM campaign so Perform Media was tapped to reach a unique highly engaged audience and lower CPAs
health Case Study
A leading health and wellness brand partnered with Perform Media to efficiently reach high-intent consumers for its supplement line. Through contextual optimization, Perform Media delivered stronger engagement, reduced CPA, and increased ROAS; proving performance and efficiency can scale together.
Finance Case Study
A free consumer information website offering financial services came to Perform Media to increase their website leads. Perform Media drove increases in leads while keeping ROAS at or above goal through integrated site action tracking and identification of high-performing traffic
