The Advantage of Intent-
Driven Automotive Marketing

Perform Media connects automotive brands with high-intent shoppers across
the open web, at the exact moment of research and decision

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Own The Moment Of <span>Consideration</span>

Own The Moment Of Consideration

Today’s car buyers spend 60%+ of their research time on third-party, review, and finance sites; not OEM or dealer pages. As AI reshapes search and media fragments, the real opportunity lies in owning the mid-funnel moments where curiosity becomes intent.

Contextual
Search Precision

Reach consumers as they compare models, trims, and financing options across trusted automotive content
CPC-based access aligned to topic-level intent, not random impressions
Search extension that bridges awareness and explicit intent

Mid-Funnel Performance At Scale

Drive configurator visits, dealer-locator clicks, and lead form submissions
Proven lower CPA than traditional search and display
Extend visibility beyond the duopoly into premium, brand-safe inventory

Measurement
That Matters

Flexible Perform Media pixel setup: client- or server-side tracking
Seamless integrations with SA360, GA, Adobe, or offline data
Custom performance dashboards labeling actions by funnel stage for smarter optimization