From Patients to Prescribers
Own the Health
Search Journey
Connect with patients and HCPs at critical moments of research—through
privacy-safe, intent-driven engagement across trusted environments.
Own the Health
Market
Dynamics
The challenge: less control within traditional search and more opportunity outside of it.
Perform Media helps brands re-engage audiences earlier, in environments where trust and context matter most.
Decline in traditional search visibility due to AI Overviews
Patients and providers still rely on search at critical decision points in fragmented journeys
Advertiser control continues to erode in the current media landscape
Pharma brands risk losing influence without tailored, search-based solutions
DTC Contextual Search
/ NPI-Targeted HCP Search
Closed-loop impact: patient demand + provider
confidence = adoption
Topic ownership: consistency across condition,
treatment, and brand queries
Measurable outcomes: engagement lift, script lift,
and share of voice
Reaches consumers actively searching
symptoms, conditions, and treatments
symptoms, conditions, and treatments
Aligns messaging with patient
questions to build trust and awareness
questions to build trust and awareness
Empowers patients to bring informed
questions into the exam room
questions into the exam room
2-click CPC model delivering
unrivaled intent-based targeting
unrivaled intent-based targeting
Targets prescribers directly at
the point of clinical research
the point of clinical research
Uses NPI-level targeting to
ensure precision and efficiency
ensure precision and efficiency
Reinforces product differentiation and
clinical data where it matters most
clinical data where it matters most
CPC pricing model to focus on
engagement and performance
engagement and performance
PATIENTS
PROVIDERS
PATIENTS
- Reaches consumers actively searching
symptoms, conditions, and treatments - Aligns messaging with patient
questions to build trust and awareness - Empowers patients to bring informed
questions into the exam room - 2-click CPC model delivering
unrivaled intent-based targeting
Closed-loop impact: patient demand + provider
confidence = adoption
Topic ownership: consistency across condition,
treatment, and brand queries
Measurable outcomes: engagement lift, script lift,
and share of voice
PROVIDERS
- Targets prescribers directly at
the point of clinical research - Uses NPI-level targeting to
ensure precision and efficiency - Reinforces product differentiation and
clinical data where it matters most - CPC pricing model to focus on
engagement and performance
+ thousands more quality, direct publisher partners
Thousands of direct, high-quality publisher partnerships
Contextual targeting across condition and brand-level queries
Seamless measurement integrations (Crossix, PulsePoint, and more)
Verified NPI-level targeting with privacy-safe execution
Proven performance benchmarks across DTC and HCP campaigns
DTC Case Study
An advanced melanoma treatment for newly diagnosed patients selected Perform Media to increase DTC engagement and awareness
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0X
HCP Case Study
A global biopharmaceutical company with a targeted treatment for blood cancers tapped Perform Media to increase HCP adoption
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Lead Both Sides of the Health Conversation. Perform Media connects patients and providers in the moments that shape decisions so your brand shows up earlier, more often, and with greater impact.
